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Practical Digital Marketing and AI Psychology

How to Gain Online Consumer Trust and Sales Using Technologies and Psychology

Autoři

438 stránek

Více o knize

Focusing on the intersection of psychology and artificial intelligence, this book delves into how leading brands effectively leverage these elements to enhance their digital marketing strategies. It provides insights into the psychological principles that drive consumer behavior and the innovative AI technologies that can optimize marketing efforts, making it a valuable resource for marketers seeking to improve their approach in a competitive landscape.

Parametry

ISBN
9781032530284
Nakladatelství
Taylor & Francis Ltd

Kategorie

Varianta knihy

2024, měkká

Nákup knihy

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