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Parametry
- 553 stránek
- 20 hodin čtení
Více o knize
In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a
Nákup knihy
Effective marketing. Creating and keeping customers in an e-commerce world., William G. Zikmund, Michael D. Amico
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (měkká)
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- Titul
- Effective marketing. Creating and keeping customers in an e-commerce world.
- Jazyk
- anglicky
- Vydavatel
- South-Western
- Rok vydání
- 2002
- Vazba
- měkká
- Počet stran
- 553
- ISBN10
- 032406392x
- ISBN13
- 9780324063929
- Série
- Anotace
- In this third edition text, Zikmund (marketing, Oklahoma State U.) and d'Amico (marketing, U. of Akron) integrate e-commerce considerations into all aspects of marketing strategy. Each of the 17 chapters includes examples of well-known products and companies. A sampling of topics includes strategy a