The Experience Business

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The book explores the strategies employed by successful companies that maintain high prices without losing customers, contrasting them with competitors who resort to discounting and struggle for profitability. It delves into the principles behind pricing power, customer perception, and market positioning, offering insights on how businesses can differentiate themselves and create value that justifies premium pricing. Through case studies and analysis, it provides a roadmap for companies aiming to enhance their pricing strategies and achieve sustainable success.