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Více o knize
This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.
Nákup knihy
Strategic Advertising Campaigns, Don E. Schultz, Beth E. Barnes
- Jazyk
- Rok vydání
- 1995
- Vazba
- (pevná)
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- Titul
- Strategic Advertising Campaigns
- Jazyk
- anglicky
- Autoři
- Don E. Schultz, Beth E. Barnes
- Vydavatel
- NTC Business Books
- Rok vydání
- 1995
- Vazba
- pevná
- Počet stran
- 370
- ISBN10
- 0844230154
- ISBN13
- 9780844230153
- Série
- Kategorie
- Štítky
- Světová literatura
- Hodnocení
- 4,25 z 5
- Anotace
- This revised text provides the fundamentals of formulating and implementing comprehensive and contemporary communications campaigns. Topics include consumer research methods, media planning, and measuring campaign effectiveness. Annotation copyright Book News, Inc. Portland, Or.