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Více o knize
Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.
Nákup knihy
Epica Book 24: Europe's Best Advertising, Kolektiv autorů
- Jazyk
- Rok vydání
- 2011
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Epica Book 24: Europe's Best Advertising
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- AVA Publishing
- Rok vydání
- 2011
- Vazba
- pevná
- ISBN10
- 2884791094
- ISBN13
- 9782884791090
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Fotografické publikace, Marketing & Prodej, Marketing a PR
- Anotace
- Epica 24: Europes Best Advertising is an essential text for those working in the advertising industry. It is the only reference annual on European advertising that covers all types of media, from commercials and print publications to internet sites and integrated marketing campaigns.Epica Book 24 includes articles by Lewis Blackwell and Mark Tungate, author of Media Monoliths (Kogan Page, 2004) and Adland (Kogan Page, 2007), as well as an introduction by Filip Nilsson, creative director of Forsman & Bodenfors, Gothenburg.