Billions : selling to the new Chinese consumer

Autoři

Tom Doctoroff

Hodnocení knihy

Ohodnotit

Parametry

240 stránek
9 hodin čtení

Marketing & Prodej

Více o knize

This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall

Nákup knihy

Billions : selling to the new Chinese consumer, Tom Doctoroff

Jazyk
Rok vydání: 2005
Vazba: (pevná)

Jakmile se objeví, pošleme e-mail.

Doručení

Platební metody

3,6

Velmi dobrá

26 Hodnocení

Tady nám chybí tvá recenze.

Titul: Billions : selling to the new Chinese consumer
Jazyk: anglicky
Autoři: Tom Doctoroff
Vydavatel: Palgrave Macmillan
Rok vydání: 2005
Vazba: pevná
Počet stran: 240
ISBN10: 1403971692
ISBN13: 9781403971692
Série
Kategorie: Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 3,6 z 5
Anotace: This book cracks the supposedly indecipherable code of marketing to the new Chinese consumer. Uncovers the core drivers of behaviour and preference in key market segments, provides tools to help harness the power of insight into consumers' motivations in the Chinese market, and reveals the pitfalls into which multinationals often fall