6 Steps to Free Publicity

The book offers a comprehensive guide to leveraging free publicity in the digital age, focusing on grassroots techniques such as blogs, social media, and viral content. It provides actionable advice on crafting effective communication materials like tip sheets and press releases to enhance visibility. Additionally, it emphasizes strategies for improving online discoverability and building a dedicated audience. This updated edition equips readers with the tools to effectively promote their personal brand, business, or cause in a competitive landscape.