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Více o knize
This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.
Nákup knihy
The Achievement Motive, David C. McClelland
- Jazyk
- Rok vydání
- 2015
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- The Achievement Motive
- Jazyk
- anglicky
- Autoři
- David C. McClelland
- Vydavatel
- Martino Fine Books
- Rok vydání
- 2015
- Vazba
- měkká
- Počet stran
- 412
- ISBN13
- 9781614278238
- Kategorie
- Psychologie
- Anotace
- This book presents a comprehensive theory of motivation, focusing on achievement motivation and its measurement through content-analysis of imaginative stories. It also details various experiments that explore the achievement motive as a key variable. David McClelland, a prominent figure in motivational theory, emphasizes the importance of competency-based assessments over traditional methods. His influential ideas have shaped workplace motivation strategies and align with Frederick Herzberg's theories, making significant contributions to understanding employee motivation and assessment.