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Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.
Nákup knihy
The Anti-Marketing Manifesto, Michelle Lopez Boggs
- Jazyk
- Rok vydání
- 2020
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- (pevná)
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- Titul
- The Anti-Marketing Manifesto
- Podtitul
- How to Sell Without Being a Sellout
- Jazyk
- anglicky
- Autoři
- Michelle Lopez Boggs
- Vydavatel
- FriesenPress
- Rok vydání
- 2020
- Vazba
- pevná
- Počet stran
- 234
- ISBN13
- 9781525580437
- Série
- Anotace
- Exploring the intersection of sustainability and ethics in business, this guide offers strategies for creating a profitable enterprise while maintaining integrity. It emphasizes the importance of aligning business goals with social responsibility and environmental stewardship. Readers will find practical insights on building a brand that resonates with conscious consumers, fostering loyalty, and achieving financial success without compromising values. Ideal for entrepreneurs seeking a principled approach to business in today's competitive landscape.