Vyprodáno
Hodnocení knihy
Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.
Nákup knihy
The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser, Steven Van Belleghem, Rudy Moenaert
- Jazyk
- Rok vydání
- 2012
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Conversation Manager : The power of the modern consumer, the end of the traditional advertiser
- Jazyk
- anglicky
- Vydavatel
- Kogan Page
- Rok vydání
- 2012
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 0749466596
- ISBN13
- 9780749466596
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Management & HR, Komunikace
- Hodnocení
- 3,5 z 5
- Anotace
- Based on four years of primary research, this book explains the evolution of the modern consumer and clearly demonstrates why traditional advertising no longer works. Illustrated with an extensive number of examples of advertising campaigns and full of practical tools.