Vyprodáno
Parametry
Více o knize
Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.
Nákup knihy
Effective Marketing Communications, Alan H. Anderson, David Kleiner
- Jazyk
- Rok vydání
- 1995
- Vazba
- (měkká)
Jakmile se objeví, pošleme e-mail.
Tady nám chybí tvá recenze.
- Titul
- Effective Marketing Communications
- Jazyk
- anglicky
- Autoři
- Alan H. Anderson, David Kleiner
- Rok vydání
- 1995
- Vazba
- měkká
- ISBN10
- 0631191267
- ISBN13
- 9780631191261
- Série
- Štítky
- Byznys, Marketing a PR
- Hodnocení
- 4 z 5
- Anotace
- Including a wide range of cases and practical exercises, this book develops an understanding of marketing communications and allies this to the acquisition of practical marketing skills. Invaluable for business studies students and executives new to marketing.