The Tao of Sales

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This book brings the timeless principle of the Tao Te Ching, the Chinese philosophy of finding harmony in life, into the twenty-first century - and integrates them into the professional and personal lives of salespeople, business leaders, and entrepreneurs. In today's customer-driven world, old approaches to business and sales actually increase customer resistance. Potential customers seek a partner in their business relationships, not an adversary. They often consider trust and service as important, if not more important, than the bottom line. Conventional selling has widened the gap between buyer and seller into an almost uncrossable chasm. The Tao of Sales is the guide that will help transform customers from opponents into allies - replacing the mistrust that divides with a synergy that benefits everyone