Lean Brands: Catch Customers, Drive Growth, and Stand Out in All Markets

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"This book provides a lean, agile approach to building global brands, helping you to 1) quickly analyze your environment, 2) create a differentiated and meaningful brand positioning, and 3) bring your brand strategy to life on the ground where it counts. You'll learn how to "recon" and take advantage of the weaknesses of your competition while honing in on what will work in new markets to make sure you are memorable"-- Provided by publisher