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Prodat knihyGlobalization or regionalization of European Car Industry
Více o knize
The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.
Nákup knihy
Globalization or regionalization of European Car Industry, Michel Freyssenet, Giuseppe Volpato, Koichi Shimizu
- Jazyk
- Rok vydání
- 2003
- Vazba
- (pevná)
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- Titul
- Globalization or regionalization of European Car Industry
- Jazyk
- anglicky
- Vydavatel
- Palgrave Macmillan
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 320
- ISBN10
- 1403905819
- ISBN13
- 9781403905819
- Série
- Štítky
- Anotace
- The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenization of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry.