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Parametry
- 256 stránek
- 9 hodin čtení
Více o knize
Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.
Nákup knihy
Event Marketing, Leonard H. Hoyle
- Jazyk
- Rok vydání
- 2002
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Event Marketing
- Jazyk
- anglicky
- Autoři
- Leonard H. Hoyle
- Vydavatel
- Wiley
- Rok vydání
- 2002
- Vazba
- pevná
- Počet stran
- 256
- ISBN10
- 047140179X
- ISBN13
- 9780471401797
- Série
- Hodnocení
- 3,5 z 5
- Anotace
- Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.