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Event Marketing

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Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Parametry

ISBN
9780471401797
Nakladatelství
Wiley

Kategorie

Varianta knihy

2002, pevná

Nákup knihy

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