Event Marketing

Autoři

Leonard H. Hoyle

Hodnocení knihy

Ohodnotit

Parametry

256 stránek
9 hodin čtení

Více o knize

Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.

Nákup knihy

Event Marketing, Leonard H. Hoyle

Jazyk
Rok vydání: 2002
Vazba: (pevná)

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Doručení

Platební metody

3,5

Dobrá

23 Hodnocení

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Titul: Event Marketing
Jazyk: anglicky
Autoři: Leonard H. Hoyle
Vydavatel: WILEY
Rok vydání: 2002
Vazba: pevná
Počet stran: 256
ISBN10: 047140179X
ISBN13: 9780471401797
Série
Kategorie: Naučná literatura Společenské vědy
Naučná literatura Byznys & Management Marketing & Prodej
Štítky: Byznys
Hodnocení: 3,5 z 5
Anotace: Authored by a well-known figure in the field. Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising. Individual chapters address the differences involved in marketing different types of events. Examines future trends and key issues such as how to reach new event attendees. Includes appendices with sample forms, contracts, and more.