Vyprodáno
Více o knize
This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.
Nákup knihy
Relationship marketing, Ian Gordon
- Jazyk
- Rok vydání
- 1998
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- (pevná)
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Doručení
Platební metody
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- Titul
- Relationship marketing
- Jazyk
- anglicky
- Autoři
- Ian Gordon
- Vydavatel
- John Wiley & Sons Canada
- Rok vydání
- 1998
- Vazba
- pevná
- ISBN10
- 0471641731
- ISBN13
- 9780471641735
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Marketing & Prodej, Partnerské vztahy
- Hodnocení
- 3,75 z 5
- Anotace
- This text explains how to implement a relationship marketing programme in your organization, supplies tools for measuring results, and explores the practical role of technology as a key enabler in successful relationship marketing. It also discusses relationship management.