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Parametry
- 64 stránek
- 3 hodiny čtení
Více o knize
A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.
Nákup knihy
A Technique for Producing Ideas, James Young
- Jazyk
- Rok vydání
- 2003
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Doručení
Platební metody
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- Titul
- A Technique for Producing Ideas
- Jazyk
- anglicky
- Autoři
- James Young
- Vydavatel
- Mcgraw-hill
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 64
- ISBN10
- 0071410945
- ISBN13
- 9780071410946
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Seberozvoj, Psychologická tématika, Osobní růst, Design, Psaní, Produktivita
- Hodnocení
- 4,05 z 5
- Anotace
- A McGraw-Hill Advertising Classic A Technique for Producing Ideas reveals a simple, sensible idea-generation methodology that has stood the test of time. First presented to students in 1939, published in 1965, and now reissued for a new generation of advertising professionals and others looking to jump-start their creative juices, this powerful guide details a five-step process for gathering information, stimulating imagination, and recombining old elements into dramatic new ideas.