The Next Big Idea

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Big ideas for business in the 21st century. Management culture in the 20th century was perpetually driven by the hunt for the Big Idea -- the breakthrough that would bring companies greater efficiency, motivation, performance, productivity and profits. Following her best-selling Guide to the Management Gurus, Carol Kennedy now focuses her attention on the cutting edge people and ideas of management theory to discover where business will get its next hot idea from; whether it’s new gurus, research institutions, practical industrialists working out problems on the plant floor, or the best brains of Silicon Valley.