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Více o knize
An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.
Nákup knihy
The Elements of Marketing, Anthony R. Morden
- Jazyk
- Rok vydání
- 1991
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- The Elements of Marketing
- Jazyk
- anglicky
- Autoři
- Anthony R. Morden
- Vydavatel
- DP Publications
- Rok vydání
- 1991
- Vazba
- měkká
- Počet stran
- 779
- ISBN10
- 1870941969
- ISBN13
- 9781870941969
- Série
- Anotace
- An introduction to the principal ideas, concepts and applications of the theory and practice of marketing. This revised edition offers guidance to students in the construction of answers to a sample of typical examination questions set by a variety of professional institutes.