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Více o knize
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
Nákup knihy
Sport Marketing, Stephen Hardy, William Anthony Sutton, Bernard James Mullin
- Jazyk
- Rok vydání
- 2000
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- (pevná)
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Doručení
Platební metody
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- Titul
- Sport Marketing
- Jazyk
- anglicky
- Vydavatel
- Human Kinetics Publishers
- Rok vydání
- 2000
- Vazba
- pevná
- ISBN10
- 0880118776
- ISBN13
- 9780880118774
- Série
- Hodnocení
- 3 z 5
- Anotace
- This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important