How to Sell More Stuff

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"Covering 136 tactics and 12 strategic categories, How to Sell More Stuff is the definitive resource for choosing the promotional tactic that will work best for your business. Because promotions live and die by their precise execution, you'll be armed with all the ins and outs the authors have gleaned from decades of experience at the top of the field, including hundreds of tips and tricks for creating a flawless promotional campaign." "Designed for the seasoned professional or novice alike, How to Sell More Stuff is organized as a quick reference tool with concise information that cuts to the chase. Experienced marketers will find a variety of options from different business categories, including the pros and cons of each tactic. Newcomers to the field will find an exhaustive resource packed with numerous examples, checklists for foolproof plans, an extensive glossary, and a comprehensive table of contents that will spark brainstorming sessions with your entire marketing and client team."--Jacket