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Professional Selling second edition

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  • Kolektiv autorů

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This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.

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Professional Selling second edition, Kolektiv autorů

Jazyk
Rok vydání
2004
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Titul
Professional Selling second edition
Jazyk
anglicky
Rok vydání
2004
Vazba
měkká
Počet stran
352
ISBN10
0324191111
ISBN13
9780324191110
Série
Hodnocení
2 z 5
Anotace
This text provides comprehensive coverage of contemporary professional selling by integrating recent sales research with leading personal selling practices. Professional Selling's chapters can be mixed and matched with sales management chapters from Ingram's Sales Management, Fifth Edition to create an outstanding customized sales course. This highly experienced author team draws on their industry and academic experience to blend the most recent research findings with illustrated best practices in professional selling.