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Více o knize
For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.
Nákup knihy
Strategic Management and Competitive Advantage. Concepts and Cases, Jay B. Barney, William S. Hesterly
- Jazyk
- Rok vydání
- 2006
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- (pevná)
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Doručení
Platební metody
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- Titul
- Strategic Management and Competitive Advantage. Concepts and Cases
- Jazyk
- anglicky
- Autoři
- Jay B. Barney, William S. Hesterly
- Vydavatel
- Prentice Hall
- Rok vydání
- 2006
- Vazba
- pevná
- Počet stran
- 640
- ISBN10
- 0131542745
- ISBN13
- 9780131542747
- Série
- Hodnocení
- 4 z 5
- Anotace
- For strategy/strategic management. For professors who want students to see connections between big ideas in strategy (thus understanding vs. memorizing), Barney/Hesterly provides an organizing framework (VRIO) as the foundation of the text. Students have a clear decision-making framework to use in analyzing cases and business situations.