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Qualitative Research Methods in Public Relations and Marketing Communications

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  • 397 stránek
  • 14 hodin čtení

Více o knize

This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.

Nákup knihy

Qualitative Research Methods in Public Relations and Marketing Communications, Christine Daymon, Immy Holloway

Jazyk
Rok vydání
2011
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3 Hodnocení

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