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Více o knize
This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.
Nákup knihy
Strategic Management, Leslie W. Rue, Phyllis G. Holland
- Jazyk
- Rok vydání
- 1986
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- (pevná)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Strategic Management
- Podtitul
- Concepts and Experiences
- Jazyk
- anglicky
- Autoři
- Leslie W. Rue, Phyllis G. Holland
- Vydavatel
- McGraw-Hill Companies
- Rok vydání
- 1986
- Vazba
- pevná
- ISBN10
- 0070543038
- ISBN13
- 9780070543034
- Série
- Hodnocení
- 4 z 5
- Anotace
- This text features 36 cases illustrating the theoretical foundations of strategic management. These cases are global in scope, with both small and large businesses included. There are also three cases looking at the strategic management of not-for-profit organizations. The cases are organized according to the primary issues forming strategy, high technology, global strategy, ethics, small businesses, not-for-profits and implementing strategy.