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An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.
Nákup knihy
The Leaky Funnel, Hugh Macfarlane
- Jazyk
- Rok vydání
- 2003
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- Dobrá
- Cena
- 49 Kč
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Leaky Funnel
- Jazyk
- anglicky
- Autoři
- Hugh Macfarlane
- Vydavatel
- Bookman
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 217
- ISBN10
- 0975135414
- ISBN13
- 9780975135419
- Série
- Hodnocení
- 3,55 z 5
- Anotace
- An accessible story that reveals an innovative approach to planning, managing and benchmarking the sales and marketing functions as a resource in an organisation. We follow Sue Hunt who has been hired not for her leadership of technology, sales or operations, but because she knew how to be a customer.