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A guide book that gives its readers the inside scoop on how to really interact with UAE-Nationals written by a UAE National. Ali Alsaloom is one of the fastest rising media stars and public speakers in the Gulf. His first guidebook informs thousands, as does his column in the weekly magazine M. For his work as a cultural ambassador, Ali was the winner of the 2010 Khalifa Fund Business Award. Add to that Ali s extensive worldwide travels and you can see why he is considered the pre-eminent Emirati expert on intercultural affairs, with a special sensitivity to the expat experience.