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The Copy Book

How Some of the Best Advertising Writers in the World Write Their Advertising

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  • Kolektiv autorů

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Více o knize

Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.

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The Copy Book, Kolektiv autorů

Jazyk
Rok vydání
2011
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(pevná)
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Doručení

Platební metody

4,3
Velmi dobrá
477 Hodnocení

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Titul
The Copy Book
Podtitul
How Some of the Best Advertising Writers in the World Write Their Advertising
Jazyk
anglicky
Vydavatel
Taschen
Rok vydání
2011
Vazba
pevná
Počet stran
368
ISBN10
3836528320
ISBN13
9783836528320
Série
Hodnocení
4,3 z 5
Anotace
Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals - often agency leaders or owners themselves. This book focuses on the art of writing for advertising.