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A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.
Nákup knihy
International Marketing Strategy, Frank Bradley
- Jazyk
- Rok vydání
- 1995
- product-detail.submit-box.info.binding
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Doručení
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- Titul
- International Marketing Strategy
- Jazyk
- anglicky
- Autoři
- Frank Bradley
- Vydavatel
- Prentice Hall
- Rok vydání
- 1995
- Vazba
- měkká
- ISBN10
- 0131495275
- ISBN13
- 9780131495272
- Série
- Anotace
- A complete examination of how the company internationalizes its operations from an analysis of the social, political, business and competitive environments, to the development of strategies for entering international markets. Also describes how international marketing strategies are implemented through selling and negotiations.