Knihobot

Relationships and Networks in International Markets

Parametry

Počet stran
460 stránek
Čas čtení
17 hodin

Více o knize

Relationship marketing has become one of the dominant approaches in the USA, Canada, Australia and New Zealand. This book presents the developments in international industrial and service marketing research, from a relationship and network perspective. It also examines different concepts, uses different methods and arrives at different outcomes.

Nákup knihy

Relationships and Networks in International Markets, Thomas Ritter, Achim Walter

Jazyk
Rok vydání
1997
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(pevná),
Stav knihy
Velmi dobrá
Cena
94 Kč

Doručení

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Platební metody

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