Rejuvenating the Mature Business

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Organizations can rejuvenate & seek industry leadership--even when their industry environment is hostile--if their managers reject standard recipes & create innovative new products, services, &, most importantly, strategies. Illustrated by many examples drawn from a wide range of international businesses, this book challenges conventional theories of strategic management & shows how immense progress has been achieved, even with limited resources, by creating entrepreneurial organizations that capture & gain leverage from experimentation, imagination, & skill enhancement at all levels. The authors identify the common features that lead to success, including a commitment to continuous change & improvement; an organizational climate that encourages experimentation & entrepreneurial behavior; & a recognition of the need to invest in knowledge & human capital. Finally, the authors chart four stages to rejuvention: building a top team, simplifying the organization; building new competitive advantages; & leveraging the new benefits.