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Více o knize
This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Nákup knihy
Best Ads, Dave Saunders
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (pevná)
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Doručení
Platební metody
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- Titul
- Best Ads
- Podtitul
- Sex in Advertising
- Jazyk
- anglicky
- Autoři
- Dave Saunders
- Vydavatel
- B.T. Batsford
- Rok vydání
- 1996
- Vazba
- pevná
- Počet stran
- 128
- ISBN10
- 0713479035
- ISBN13
- 9780713479034
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Design, Marketing & Prodej, Marketing a PR, Reklama a propagace, Umělecké fotografie, Erotický byznys
- Hodnocení
- 2 z 5
- Anotace
- This study looks at how sex has been used as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.