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This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.
Nákup knihy
Creative Company, Andy Law
- Jazyk
- Rok vydání
- 1999
- Vazba
- (pevná)
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- Titul
- Creative Company
- Podtitul
- How St. Luke's Became "the Ad Agency to End All Ad Agencies"
- Jazyk
- anglicky
- Autoři
- Andy Law
- Vydavatel
- WILEY
- Rok vydání
- 1999
- Vazba
- pevná
- Počet stran
- 288
- ISBN10
- 0471350265
- ISBN13
- 9780471350262
- Série
- Štítky
- Byznys
- Hodnocení
- 3,7 z 5
- Anotace
- This title tells the story of how the innovative St Luke's ad agency was founded, describes and explains the business practice and philosophy behind St Luke's and examines its application to other companies in other industries.