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Více o knize
Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
Nákup knihy
Brand Driven Innovation, Erik Roscam Abbing
- Jazyk
- Rok vydání
- 2010
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Brand Driven Innovation
- Podtitul
- Strategies for Development and Design
- Jazyk
- anglicky
- Autoři
- Erik Roscam Abbing
- Vydavatel
- AVA Publishing
- Rok vydání
- 2010
- Vazba
- měkká
- ISBN10
- 294041128X
- ISBN13
- 9782940411283
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Design, Marketing & Prodej, Marketing a PR
- Hodnocení
- 4,1 z 5
- Anotace
- Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations