Více o knize
Branding can inspire innovation in products and services, creating value for organisations and consumers alike. This book examines the connections between branding, design, and innovation. It argues that branding is not merely a branch of advertising, but a tool for driving sustainable growth in organisations
Nákup knihy
Brand Driven Innovation, Erik Roscam Abbing
- Jazyk
- Rok vydání
- 2010
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