Miláček čtenářů je právě vyprodaný
Více o knize
Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.
Nákup knihy
Museum Marketing, Ruth Rentschler, Anne-Marie Hede
- Jazyk
- Rok vydání
- 2007
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Museum Marketing
- Podtitul
- Competing in the Global Marketplace
- Jazyk
- anglicky
- Autoři
- Ruth Rentschler, Anne-Marie Hede
- Vydavatel
- Butterworth-Heinemann
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 270
- ISBN10
- 0750680652
- ISBN13
- 9780750680653
- Série
- Hodnocení
- 4 z 5
- Anotace
- Museums have moved from a product to a marketing focus over the years. This book features a range of international case studies that demonstrate the museum experience and draw out the particular challenges that museums and galleries of varying sizes and types face in the global marketplace.