Consumer Behavior and Marketing Action

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Henry Assael

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This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.

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Consumer Behavior and Marketing Action, Henry Assael

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Rok vydání: 1995
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Titul: Consumer Behavior and Marketing Action
Jazyk: anglicky
Autoři: Henry Assael
Vydavatel: South Western Educational Publishing
Rok vydání: 1995
Vazba: pevná
ISBN10: 0538844337
ISBN13: 9780538844338
Série
Štítky: Naučná literatura, Byznys, Byznys & Management, Marketing & Prodej, Marketing a PR
Anotace: This text ties together a conceptual foundation of consumer behaviour with an applications orientation. It is intended for undergraduate-level courses in consumer behaviour and also as an introductory course at MBA level.