Vyprodáno
Parametry
- 224 stránek
- 8 hodin čtení
Více o knize
This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.
Nákup knihy
Advertising, Sandra Cottier Bunting
- Jazyk
- Rok vydání
- 1996
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Advertising
- Jazyk
- anglicky
- Autoři
- Sandra Cottier Bunting
- Vydavatel
- Hodder Arnold H&S
- Rok vydání
- 1996
- Vazba
- měkká
- Počet stran
- 224
- ISBN10
- 0340631570
- ISBN13
- 9780340631577
- Série
- Hodnocení
- 4 z 5
- Anotace
- This guide to advertising offers a comprehensive view of the visual impact of advertising, looking at press, television, radio, leaflets and posters. It contains many examples and case-studies, which are based on the campaigns of household names, such as Cadbury and Budweiser. The book makes use of student activities and assignments throughout. It also offers up-to-date statistics on the subject.