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Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.
Nákup knihy
Marketing, Kolektiv autorů
- Jazyk
- Rok vydání
- 1989
- Vazba
- (pevná)
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- Titul
- Marketing
- Podtitul
- Communicating with the Consumer
- Jazyk
- anglicky
- Autoři
- Kolektiv autorů
- Vydavatel
- Mercury Business Books
- Rok vydání
- 1989
- Vazba
- pevná
- ISBN10
- 1852510323
- ISBN13
- 9781852510329
- Série
- Štítky
- Byznys
- Anotace
- Come the single market, businesses will have to decide whether brands can cross borders and, if so, how to facilitate such transferences. This book considers the effects of the single market on marketing, the media, advertising, public relations and retailing.