Vyprodáno
Advertising and Identity in Europe
The I of the Beholder
Více o knize
As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.
Nákup knihy
Advertising and Identity in Europe, Patricia Anne Odber de Baubeta, Robin Warner, Jackie Cannon
- Jazyk
- Rok vydání
- 2003
- Vazba
- (měkká)
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- Titul
- Advertising and Identity in Europe
- Podtitul
- The I of the Beholder
- Jazyk
- anglicky
- Vydavatel
- Intellect Books
- Rok vydání
- 2003
- Vazba
- měkká
- Počet stran
- 146
- ISBN10
- 1841508705
- ISBN13
- 9781841508702
- Série
- Štítky
- Byznys, Marketing a PR, Reklama a propagace
- Anotace
- As European business ties develop, how are they reflected in the way companies promote themselves? As our sense of group identity is broken down by global communications technologies, how do adverts target mass audiences? This volume is the first structured assessment of advertising's impact, in terms of both culture and business across Europe.