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Focus Groups
Theory and Practice
Hodnocení knihy
Více o knize
This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
Nákup knihy
Focus Groups, David W. C. Stewart, Prem N. Shamdasani, Dennis W. Rook
- Jazyk
- Rok vydání
- 2007
- Vazba
- (měkká)
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Doručení
Platební metody
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- Titul
- Focus Groups
- Podtitul
- Theory and Practice
- Jazyk
- anglicky
- Vydavatel
- SAGE Publications Ltd
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 200
- ISBN10
- 076192583X
- ISBN13
- 9780761925835
- Série
- Kategorie
- Štítky
- Byznys
- Hodnocení
- 3,4 z 5
- Anotace
- This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.