Successful Global Account Management

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While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?

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Successful Global Account Management, Kevin Wilson, Nick Speare

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Rok vydání: 2002
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Titul: Successful Global Account Management
Jazyk: anglicky
Autoři: Kevin Wilson, Nick Speare
Vydavatel: Kogan Page Publishers
Rok vydání: 2002
Vazba: pevná
ISBN10: 0749436042
ISBN13: 9780749436049
Série
Štítky: Naučná literatura, Byznys, Byznys & Management, Management & HR, Marketing & Prodej
Hodnocení: 3 z 5
Anotace: While the concept of global account management (GAM) is not new, there are numerous differences (both subtle and overt) between it and the conventional management of overseas accounts. So what are they? How should we define GAM? And how can companies ensure that their global accounts are managed successfully?