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Marketing the Professional Services Firm

Applying the Principles and the Science of Marketing to the Professions

Více o knize

The reach of the professional services sector has become vast and global now including everything from big accountancy and consultancy firms to the services division of such giants as IBM leading to a number of new challenges, the biggest of which is the maturing of the market. New thinking is required.

Nákup knihy

Marketing the Professional Services Firm, Laurie Young

Jazyk
Rok vydání
2005
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(pevná),
Stav knihy
Velmi dobrá
Cena
189 Kč

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