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Travel and Tourism Public Relations

An Introductory Guide for Hospitality Managers

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Více o knize

Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.

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Travel and Tourism Public Relations, Dennis E. Deuschl

Jazyk
Rok vydání
2006
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Titul
Travel and Tourism Public Relations
Podtitul
An Introductory Guide for Hospitality Managers
Jazyk
anglicky
Vydavatel
Routledge
Rok vydání
2006
Vazba
měkká
Počet stran
197
ISBN10
0750679115
ISBN13
9780750679114
Série
Hodnocení
3 z 5
Anotace
Providing a comprehensive overview of PR practice in the four major sectors of the travel and tourism industry, this text outlines standard PR communication tools and addresses the particular communication challenges faced by PR professionals working in the industry.