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Parametry
- 280 stránek
- 10 hodin čtení
Více o knize
MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.
Nákup knihy
Moving to E-business, Leslie Willcocks, Christel Sauer
- Jazyk
- Rok vydání
- 2000
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Doručení
Platební metody
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- Titul
- Moving to E-business
- Jazyk
- anglicky
- Autoři
- Leslie Willcocks, Christel Sauer
- Vydavatel
- Century
- Rok vydání
- 2000
- Vazba
- měkká
- Počet stran
- 280
- ISBN10
- 0712669833
- ISBN13
- 9780712669832
- Série
- Štítky
- Naučná literatura, Technologie & Průmysl, Seberozvoj, Počítače & Internet, Podnikání, Internet
- Hodnocení
- 4 z 5
- Anotace
- MOVING TO E-BUSINESS gets to the heart of the practicalities of competing in the new economy. Based on in-depth international research carried out at Templeton College, Oxford, it explains:what web-bases technologies mean for a company's customer value proposition; how to develop marketing and branding; how to make the necessary transformation to respond to the challenges.how to understand internet business strategy.A leading handbook on how to develop, manage and compete as an e-business.