Miláček čtenářů je právě vyprodaný
Parametry
- 560 stránek
- 20 hodin čtení
Více o knize
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.
Nákup knihy
Advertising Management, David A. Aaker, John G. Myers
- Jazyk
- Rok vydání
- 1989
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Nikdo zatím neohodnotil.
- Titul
- Advertising Management
- Podtitul
- Third Edition
- Jazyk
- anglicky
- Autoři
- David A. Aaker, John G. Myers
- Vydavatel
- Pearson Higher Education
- Rok vydání
- 1989
- Vazba
- měkká
- Počet stran
- 560
- ISBN10
- 0130160490
- ISBN13
- 9780130160492
- Série
- Anotace
- Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process.