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Parametry
- 512 stránek
- 18 hodin čtení
Více o knize
This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.
Nákup knihy
Managing Marketing, John Andrew Murray, Aidan O'Driscoll
- Jazyk
- Rok vydání
- 1993
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Doručení
Platební metody
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- Titul
- Managing Marketing
- Jazyk
- anglicky
- Vydavatel
- Gill & Macmillan Ltd
- Rok vydání
- 1993
- Vazba
- měkká
- Počet stran
- 512
- ISBN10
- 0717119521
- ISBN13
- 9780717119523
- Série
- Anotace
- This book addresses the needs of the newcomer to marketing as well as those who wish to participate in the management of internationally competitive, growth-oriented Irish companies. It includes specially researched case studies based on marketing problems in Irish firms.