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International Marketing

An Asia-Pacific Perspective

Více o knize

For 2nd and 3rd year undergraduate and postgraduate students of International Marketing, this is a comprehensive text reflecting the needs of marketers and managers in the Asia Pacific region. A free copy of Fletcher & Perito, International Marketing - Information sources, is packaged with each text.

Nákup knihy

International Marketing, Richard A. Fletcher, Linden Brown

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Rok vydání
2005
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