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Parametry
- 600 stránek
- 21 hodin čtení
Více o knize
"Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--
Nákup knihy
Essentials of Health Care Marketing - Fifth Edition, Eric N. Berkowitz
- Jazyk
- Rok vydání
- 2021
- product-detail.submit-box.info.binding
- (měkká)
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Doručení
Platební metody
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- Titul
- Essentials of Health Care Marketing - Fifth Edition
- Jazyk
- anglicky
- Autoři
- Eric N. Berkowitz
- Vydavatel
- Jones & Bartlett Publishers
- Rok vydání
- 2021
- Vazba
- měkká
- Počet stran
- 600
- ISBN10
- 1284200159
- ISBN13
- 9781284200157
- Série
- Hodnocení
- 5 z 5
- Anotace
- "Students of introductory Health Care Marketing courses need an engaging, informative, and up-to-date, understandable resource that explains the basic principles of marketing and strategy in a health care setting. With new content on social media and digital marketing, a thorough consideration of ethics, and more multimedia content, the new edition of Essentials of Health Care Marketing is the most current, comprehensive, and engaging Health Care Marketing text available"--