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Parametry
- 320 stránek
- 12 hodin čtení
Více o knize
Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.
Nákup knihy
Readings in Marketing Strategy - Second Edition, Victor J. Cook Jr., Jean-Claude Larreche, Edward C. Strong
- Jazyk
- Rok vydání
- 1989
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Doručení
Platební metody
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- Titul
- Readings in Marketing Strategy - Second Edition
- Jazyk
- anglicky
- Vydavatel
- Scientific Press
- Rok vydání
- 1989
- Vazba
- měkká
- Počet stran
- 320
- ISBN10
- 0894261398
- ISBN13
- 9780894261398
- Série
- Štítky
- Naučná literatura, Byznys, Byznys & Management, Seberozvoj, Marketing & Prodej, Marketing a PR, Strategie, Podnikový management
- Hodnocení
- 4 z 5
- Anotace
- Readings in Marketing Strategy, was assembled to provide students and teachers with a comprehensive set of readings useful in understanding and designing successful marketing strategies. It reflects the latest thinking of its well-respected authors, who believe that strategic marketing is taking a new direction in the 1990s. While strategic marketing continues to build on the solid foundations of customer and competitor analysis, it now must also integrate all the various functions of a business into a unified market-led perspective. Thirty of the 38 readings in this text are new to this edition.