Knihobot

The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Parametry

  • 224 stránek
  • 8 hodin čtení

Více o knize

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Nákup knihy

The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Jazyk
Rok vydání
2009
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(měkká),
Stav knihy
Dobrá
Cena
769 Kč

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