Knihobot

The Brains Behind Great Ad Campaigns

Creative Collaboration Between Copywriters and Art Directors

Hodnocení knihy

Parametry

  • 224 stránek
  • 8 hodin čtení

Více o knize

Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.

Nákup knihy

The Brains Behind Great Ad Campaigns, Margo Berman, Robyn Blakeman

Jazyk
Rok vydání
2009
product-detail.submit-box.info.binding
(měkká),
Stav knihy
Dobrá
Cena
19 Kč
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Doručení

Platební metody

3,2
Dobrá
6 Hodnocení

Tady nám chybí tvá recenze.

Titul
The Brains Behind Great Ad Campaigns
Podtitul
Creative Collaboration Between Copywriters and Art Directors
Jazyk
anglicky
Rok vydání
2009
Vazba
měkká
Počet stran
224
ISBN10
0742555518
ISBN13
9780742555518
Série
Hodnocení
3,15 z 5
Anotace
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.